License Plate Nonsense

When I was a kid, I loved the license plate game on road trips.  Who could be the first see a car with a license plate from a state not seen before?  With 50 states that could keep three young boys busy for a long time.  In Australia – with only six states and two territories – it’s not the same challenge .

I also enjoyed the sayings on each plate that described how the state wanted you to think about the state.  Growing up in Colorado, I liked the image of “Colorful Colorado” and especially liked when they changed the plates to have a profile of the Rocky Mountains.

 The descriptors for most states seemed appropriate:

The same used to be true in Australia.  Queensland is the Sunshine State, with its expansive beaches and even a section of the state called the Sunshine Coast.  New South Wales was the first area populated by non-indigenous people.  Victoria does have lush vegetation.

Apparently these traditional images were not progressive thinking enough.  So new plates in Victoria say:





On the Move – Is this a reference to the car moving down the road?  Are Victorians’ especially itinerant?

The Place to Be – Is this a metaphysical statement about Victorians’ state of being

My favorite license plate nonsense, however, comes from the Queensland.  New license plates now say:


If Queensland represents the smart state, which one is the dumb state – or is this a reference to classy clothes they wear in Queensland?

Then there is the marketing director’s nightmare – the saying that was forward thinking at one time, but now totally dated.

But then I guess one could ask if Colorado is the colorful state, which is the non-colorful state.  I’m happy to nominate several.

On a slightly different subject – You will note that the image with the “Victoria: The Place To Be” plate shows the one major automobile company in Australia not found in America – The Holden (logo of a lion with its foot on top a spherical stone).  This traditional Australian-made car is now owned by General Motors and competes with the car manufacturers we typically find in the US – Ford, Toyota, Honda, VW, Nissan (pronounced “nis-son”), Subaru, Mazda (pronounced “maaz-da”). . . .

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2 Responses to License Plate Nonsense

  1. Joanne Johnson says:

    Oh, I laughed out loud at this and Jennifer had to come see what was so funny. Thanks Dennis. This nonsense made my day. 🙂

  2. jenny says:

    Loved the license plate nonsense – but it left me wondering about the license plates in the other three Australian states. Fill us in!

    i’m so glad that Leila is there with you, enjoying the sunshine. Color me “evergreen.”

    love, jen

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